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We’re a specialised brand consulting firm with a singular purpose,

To fight indifference.

Through strong branding we help you communicate your unique value and perspective in a clear and distinctive way.

This gives you peace of mind that your edge leaves no one indifferent, making you feel more valued for what you do.


The Varig story

I began my career at an investment firm in Switzerland.

There I realised firms had a hard time differentiating themselves and communicating their edge in a clear way.

After working at an award-winning branding agency in London, I decided to build a brand consulting firm with one mission :

To give investment firms peace of mind that their edge leaves no one indifferent, making them feel more valued for what they do.

Alexandre Thomas - Founder


The values that guide us

Fueled by passion

Be curious & never stop learning

Patience yields quality.


Our Experts

Through our rigorous process we’ve hand-picked the best creative talents for our specific requirements tailored to the investment management industry.

We can draw on our network of Experts when needed.

Gain clarity and stand out now.